"Checklist" 60-sec Radio Spot
Web banner and eDM
Citroën DS5 Launch Campaign
Print ad for Singapore's major broadsheets.
BODY COPY:
The latest addition to the exquisite DS Line, the CITROEN DS5 is a work of art characterised by styling choices and finishing touches that exude refinement in every detail. From the aviation-inspired cockpit roof and consoles, the distinctive analogue clock, to the seats' fine Bavarian bull leather and watch-strap design, every stitch, curve, and corner of the CITROEN DS5 is a clear expression of artistry unlike any other.
Citroën DS5 Mobile Site
To showcase the car's refined interior, we created a mobile site with a 360-degree gyroscope view. The mobile site won a Bronze for "Best Mobile Site" at the inaugural Mob-Ex Awards 2013 and a Silver at the Communicator Awards 2013.
The results: 41% of mobile visits / 50% increase in showroom traffic / Total number of vehicle orders matched the projected sales figure
Enjoy a 360-degree view of the refined interior with the gyroscope on mobile browsers (as opposed to a mobile app)