Citroën Singapore
Wrote and updated web content for all Citroën models based on the ATL campaigns.
Sony NEX Digital Campaign
Objectives: To launch a digital campaign via Facebook to promote the new NEX-5T Camera for Sony Asia Pacific. And to increase the Facebook fan base of Sony Southeast Asia.
Idea: A photo contest with 3 categories: Perspective shots, Creative poses, and an Open Category for travel photos.
Results: The campaign received over 14,000 entries from 6 countries and increased online engagement on social networks.
Social Media Post
A recruitment post for the agency's Facebook page.
Facts Behind the Haze: A Pet Project
When the haze reached hazardous levels last 22 June 2014, my colleagues and I decided to be proactive and created this pet project in less than 2 days. Facts and truths are revealed by wiping the haze covering the screen.
Swatch Singapore Social Media Campaign
To increase fan engagement and to launch the Limited Edition Valentine's Day Swatch watch, we created a social media campaign for Swatch Singapore's Facebook page. Winners can use the app to send heartfelt messages to their special someone. The most creative entries won a romantic movie date and dinner with their partners on V-Day.
This Swatch V-Day Campaign won a Silver Award for Social Strategy at the 2013 W3 Awards by the Academy of Interactive and Visual Arts.
Watch the Swatch Valentine's Day Campaign video below: