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Samsung Trendjacking Posts
To connect with our Gen Z and millennial audiences and increase engagement, we leveraged on trending topics, memes and events.
Trend 1: Squid Game
Netflix's most watched show to date originates from South Korea. Naturally, our South Korean client appreciated the idea of riding on its global success.
Trend 2: Wordle
When the game's popularity peaked in Singapore, we leveraged on it to promote our newly launched phone, Galaxy S22 Ultra. We were extremely lucky when we published it and the Wordle of the Day was also ULTRA!
Check out Samsung Singapore's Instagram here
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