Insight: Filipinos are used to being made to wait, from long lines in public places, delayed flights to traffic jams wherever they go. And the worst part is, when you're hungry, you're not yourself and your mood turns sour faster. Luckily, you can survive the long wait with the new Snickers Oats, a healthier version that can fill you up longer.
 

Idea: The Snickers Oats Hunger Story contest allowed participants to send videos of themselves during their long waiting times to dramatize the difference before and after eating the new Snickers Oats.

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